International edition
September 16, 2021

To continue its growth into the UK and Irish market

Signs4u links up with UK casino consultant Paul Sculpher

(UK).- The company, based in Ede, Netherlands, who produces a variety of signage for the casino market, has previously placed product in the UK but have signed a deal with Sculpher to boost their sales on the other side of the North Sea.


igns4u have previously placed a considerable amount of product in the UK, both directly (with Rank, a major UK player) and through their ubiquitous Fort Knox system, which is supplied through IGT to show off their quasi-progressive machine link feature and can be seen in a huge number of casinos both in the UK and abroad.


Sculpher expressed his enthusiasm for the new partnership: “with the market in the UK developing all the time, including the eventual launch of the 2005 Gambling Act casinos, it’s a great time to be involved in such a market leading product range, and with Ireland possibly about to start moving forward in terms of casino regulation, there’s another market which may end up being a great opportunity for us.”


“The equipment Signs4U can provide is clearly top-notch. You can see their signs in plenty of UK casinos right now, and as operators move into multimedia packages to display more sophisticated messages, Signs4u will be able to service both these requirements and the existing demand for physical signs and slot display signage,” he added.


Signs4u CEO Martin Spies said, “we are delighted to sign this deal with Paul. Our close colleagues at Hess, the Voucher Redemption Terminal and cash solution supplier, have had success using Paul’s connections in the UK industry and we believe that there is a great market for our types of product. From slot signage, both for general display and for jackpot tracking, as well as other indoor and outdoor signage solutions, there is clearly a significant market in the UK and we look forward to Paul helping us put our product in front of the decision makers in the casino industry and beyond.”
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