International edition
June 19, 2021

Luca Gerardini, Magic Dreams’ General Manager, at ICE 2011

“Jaime Bonet will cover a key role in the existing synergy between R&D, Marketing and Sales Force”

(UK, exclusive Yogonet.com).- Luca Gerardini, Magic Dreams’ General Manager, granted an interview to Yogonet.com about the presence of the company at recent ICE event. He commented the products that the firm launched at the show, the response of the public, the main markets in which it operates, and also remarked the corporate appointment of Jaime Bonet as new European Sales Manager.

H

ave you launched new products in London?
Yes of course, ICE is the most important occasion of the year to present high-potential products. First of all we have launched two new Videoreel games, Wolves Legend and Lady Glamour, that have been displayed both in Captain Cash Jackpot version and in Stand Alone version. Wolves Legend is an exciting hunting through the cold and mysterious forests of North America. This hot new game is available in two versions: 40 lines and 50 lines; both versions are featured with a very high volatility and are developed in 5x4 layout. Developed in three different version is Lady Glamour: 9, 25 and 30 Lines in order to meet all the operators needs.

The Stand Alone version of our brand new Videoreel games was exhibited on our brand new Slant Top cabinet 500ST 22’’ presented for the first time in this occasion.
Based on the previous elegant and ergonomic cabinet model, the new 500ST 22’’ is featured with two 22’’ wide screens in order to offer to the players a total visual experience.

With the new Slant Top 500ST 22’’ we are offering not only quality and design but also the most comfortable mix between softness and solidity; sophisticated technology and desire to play. The ergonomic structure has been accurately defined to leave players totally concentrating on the gaming strategy and the chrome and glitter finishing are studied to bring glamour and elegance in the slot floor.
 
What stands out from your participation this year? How did the public respond?
We are very satisfied about our exhibition. The booth has been very crowded and this is also due to the fact that we have recently appointed a new European Sales Manager, Jaime Bonet Torrendell, that brought to Magic Dreams his wide background and strategic experience of the market.
Jaime Bonet Torrendell has over six years’ experience in the gaming industry built first in Unidesa Cirsa and then in Aristocrat. He boasts a multi-lingual knowledge with English, German, French and Portuguese complementing his native Spanish and Catalan. He will be responsible of the European and Mediterranean territories including Germany,  Portugal, Cyprus, Spain, Malta, Macedonia, Romania, Greece, France, Egypt and Morocco.
For us flexibility and close working cooperation are the most important values and we strongly believe that  Jaime Bonet will cover a key role in the existing synergy between R&D, Marketing and Sales Force.

How do you evaluate ICE 2011?
Thinking of the organization of the show, we can say that the organizers have worked hard in order to refresh the exhibition profile underlining its leadership as one of the most important exhibition worldwide. Thinking about the visitors quality, I can say that the show appeared more crowded and also that we met more decision-makers comparing with last year.

How do you see the industry for this year? What was the scenario that you could perceive in Earls Court?
I think the market is recovering from the economic crisis. Of course this is a long process but we are convinced that offering always high quality and revenue generating products is the best way to compete in this market. Moreover we are also offering great flexibility to operators that can count on a very close cooperation and, if required, a custom-made product.

What are the most important markets in Europe for the firm?
We have developed a fresh product portfolio and the first installations we had during 2010 have confirmed the good quality of it. For 2011 we have planned a wide expansion; we are well established in Italy and in several west and Mediterranean territories, for this area we planned to increase our market share bringing our newest products on the floor. As well we have planned to enter in several East European countries; we are already present in Poland but we want to expand in the whole area thanks a very aggressive commercial strategy.

What does Latin America represent for your company?
Latin America is a very challenging market and this is confirmed by the fact that, at the most important exhibition, SAGSE Buenos Aires, the quality of the products shown is extremely close to the one showcased in London. This means that all the manufacturers consider Latin America a very profitable territory.
For us it is a key area for our business, for this reason we opened three years ago a commercial office in Buenos Aires. We have defined a very aggressive commercial strategy in order to push our market share and to increase it, and we are also closing some agreements with local distributors.

Which are your plans for next year?
Magic Dreams planned a big expansion both in the European area and in Latin America. We also decided to enter in the Asian market as we are confident our product will be appreciated.From a commercial point of view, we have defined a very aggressive strategy that started to have effect at ICE and that we are going to continue during the whole year.
From a product point of view. we have worked and we are working hard in order to offer performing products, cutting edge quality, reliability, flexibility and high technological level.

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