eomobile Gaming, the mobile gambling division of the Neomobile Group, the global mobile media company leader in m-entertainment and a pioneer in m-commerce and m-marketing, has signed a strategic partnership with Spin3 for its play-for-real mobile casino product, GameWire, and with Prima Networks Limited, powered by Microgaming, for its online casino product.
Neomobile is applying for the Italian gaming AAMS licence for online and mobile with support from Spin3, in order to capitalise on its strong entertainment portfolio and enter the eGaming market for the first time.
Francesco Postiglione, managing director of Neomobile Gaming, said, “This agreement with Spin3 links the Italian leader in the mobile entertainment market with one of the most important providers of mobile casino games in the world. The synergic sharing of respective know-how, after the achievement of AAMS authorisations, will allow both companies to build the very first Italian mobile casino. I am sure all those fans passionate about casino games will look on with great interest at this, both for the excellent user experience and for the high level of safety and security offered.”
Matti Zinder, head of Spin3 said, “Italy is starting to fulfil its potential as a leading eGaming market. Its progressive regulation makes it an example to the rest of the world. Our experience across regulated markets and expertise is vital for companies with mobile gambling ambitions. Neomobile has identified the great opportunity to move into the eGaming market thanks to the new legal framework, and further leverage its strong portfolio of consumer content. There is a crucial first-mover advantage with regulated markets, so it’s incredibly important to take the right approach from the beginning. We are working closely with Neomobile to launch what we hope and expect to be Italy’s first mobile casino.”