International edition
June 24, 2021

Interview to Rosa Mateo, commercial director of the firm

Unidesa presented its emblematic title Lucky Player in London

(UK, exclusive Rosa Mateo, commercial director of Unidesa Gaming & Systems, talked to within ICE 2011. The executive remarked the main characteristics of the products they presented. Besides, she brought an overview of the current European and Latin American situation.


hich were the main products chosen by Unidesa to present in ICE this year?
For us, London is the ideal frame to present the products that we have been developing during the last year. Last year, we started a line of reels that includes all the new technology. The market has shown us that it is a good line. That’s why we continue with it and we have incorporated it in our star product, which is a machine with a very emblematic title for the group: Lucky Player.
At the beginning of Cirsa, more than 100,000 units of Lucky Player were manufacturerd for the Spanish market. It is a retro but very classy machine, with silk screen printing in black and gold. It has five reels and includes bonus and gree games with up to 30 lines. In a way, we do not need high-denominations any more to increase the popularity of the machines in casinos. It is our star product, beyond other videoslots we have presented with 30/50 lines. 

Apart from Spain, Which do you think will be the most receptive markets to these products? Are they thought for Latin America?
Yes, obviously. Our reels are present in many gambling venues in Latin America and are classic. I think operators mustand that’s what they do- have a collection of all the products.

In ICE 2010, Unidesa announced its return to the reels with the aim to return to the origins of the machine. What result did you obtain from this initiative?
Very good. We have reels in Mexico, which are competing with other companies that have traditionally dedicated to them. A reel machine cannot be compared with a bingo machine, but, when analyzing products of the same segment, big operators choose Unidesa. Our experience in Mexico and Argentina indicates that reels are operating very well.

Which will be the plans for Unidesa this year? What developments are you planning? Will you increase novelties in reels or will you launch another strong product?
Our strenght is the poker machina. We believe that we have to facilitate the job to the operator. That’s why we do not offer a great variety in poker. We do not want to complicate the layout. With our Pick a Poker model, the customer may choose a menu among all the types of poker existing and we have incorporated more poker games. We have a collective jackpot for all the games and denominations. I think we are bringing a poker solution to the market. Poker is the big king of gaming. We know this product works well in countries such as Spain and Colombia. We count with a market niche in which we obtain great results: poker and reels. That’s wht we keep on working on them without giving up the videogames and horses lines, which work very well in some special markets.

How do you see the market for 2011?
It depends on the place. Europe continues suffering the crisis. In Spain we are currently having the tobacco ban. This prohibition is very dramatic both for casinos and gambling venues in Spain. Holland is also a country that has been punished with the same prohibition and tax charges. Europe has not recovered completely yet. In Latin America there are other uncertainties related to the politic issue. This year there are presidential elections in Argentina, where people are very sensitive. We also see that Venezuela is a market that is being destroyed. It means that there is not a homogeneous situation. Some markets are having great performances. We have to work hard and select the markets.

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