ustrian company TipChip Gaming Technologies was founded in 2010 by Michael Leczek, who has nearly 25 years of casino experience analyzing player habits and trends. He spent the last 5 years running a casino in Austria and carried the concept around with him for long enough. He feels that now is the right time to run with his innovation.
He has developed a gaming system that tackles some of the biggest issues facing the modern gaming environment: innovation and cost reduction (especially for operators), fraud protection (for operators and players), problem gambling prevention (for individuals and society) as well as offering additional attractive benefits to players.
A lot is happening in the industry at the moment with laws changing all over the world. TipChip is showing not only to be sensitive to these changes but also that it is possible to bring both liberalisation and regulation under one hat.
Leczek’s core invention, the TipChip is something quite new. It is as the name suggests a gaming chip, but not as we know it. It is an electrically powered betting tool combining radio-frequency identification and multi-touch screen technology.
One single TipChip per player enables for identification and allocation of all bets placed by an unlimited number of players at any multi-player game. It also serves as an e-cash tool at slot machines or sports-betting terminals as well as a means of
payment for additional services, e.g. food and drinks. Switching between all fields of gaming and playing at more than one appliance at the same time as well as paying for a drink is a breeze.
If player-registration is desired by the operator or made mandatory by law, the TipChip can be handed out as a digital admission ticket to the casino. But the TipChip itself is only the tip of the iceberg. Easy to imagine for gaming experts: an integrated gaming system based on the TipChip not only connects all the tables, slots and additional services to one single operation, it also offers complete processing, interpretation and output of data.
The enterprise went to the show for two reasons although it is in the early stages of development. They are pursuing a pull marketing strategy: first to find out the reaction and to seek feedback from potential customers (casino operators) and second
to find one or more strong partners to inject capital and expertise as well as production and sales capacity.