enatus Interactive was formed last year and typically targets young companies like Passoker that have passed the development stage. Managing Director Edward H. Pfeiffenberger, who has spent the past 31 years in the investment banking business, was first alerted to Passoker as a delegate at EiG 2010 in Copenhagen. There he witnessed Passoker win the Start-Up LaunchPad award in the competition among the world’s most promising new iGaming companies.
The investment comes as Passoker prepares for the real money launch of the game in February 2011 with Gibraltar-based bookmaker Victor Chandler. Passoker has also recently signed a partnership with Opta (www.opta.com), the leading sports data suppliers, to integrate data, statistics and information.
Passoker CEO Stuart Carr said: “This deal is of huge significance for the future of Passoker on a number of levels. As well as the financial element, which is vital to our ongoing growth, we are also securing a considerable investment of experience and business acumen from Venatus Interactive. Edward Pfeiffenberger and his team will be integral to the decision making process going forward and they bring with them an international business network and vast contacts book.”
Venatus Interactive Managing Director Edward H. Pfeiffenberger added: “Venatus Interactive PLC is extremely excited about this investment. Both the innovative design and concept of the product, as well as the flexibility of its potential market applications; coupled with the fantastic team that Stuart Carr has assembled around it, makes it a perfect fit in our portfolio. I truly look forward to working together with Carr and his talented group to make this unique new game a success.”