International edition
September 17, 2021

This afternoon, the London exhibition will close a successful edition

ICE 2011 imposed its prestige and big companies supported its positioning

(UK, exclusive In the restrained business frame that characterizes ICE, technological innovations were the most important factor of the two first days of the event. Once again, big slot companies caught the attention of the public, but they also had to compete strongly with providers of table games and companies dedicated to the igaming market, which, this year, proposed great innovations.


uring the first two days, the show counted with an important quantity of public, despite the fact that the crisis is still hitting some of the EU countries, and the complex moment that the sector is living in Spain and Holland, due to recent tobacco prohibitions in their gambling venues.

In spite of this phenomenon, the event showed a wide range of technological improvements, offering exclusive innovations for the industry. Among the most successful brands, Novomatic bet was remarkable. In its huge refurbished exhibition space, the firm showed a wide variety of products: a total of 14 news games for the Coolfire II platform, as well as the first “in house” jackpot system of the company, due to Octavian acquisition. It also offered new developments in the server-based gaming field.

WMS presented 83 new games: 26 for Bluebird xD, 44 for Bluebird 2 and 9 for Helios. Some of the most remarkable titles were The Godfather, Monopoly Around the Globe, Attack from Mars/Revenge from Mars and Leprechaun's Gold. The firm also showcased its technology for network games, called Portal Game Enablement, which offers a new experience in interconnected slots.

Besides, Aristocrat offered in Europe, for the first time in five years, a product addressed to the international market: the All Stars, together with more than 30 new games. Besides, the company reacted positively to customer feedback and anticipated the presentation of several products here in Europe, which were originally going to make their debut at the end of the year.

TCS John Huxley bet for SuperNova Table Bonus System, a powerful progressive and, at the same time, a bonus system that incorporated high levels of customer loyalty to table games. Supernova Table Bonus System has multiple progressive levels, including those based in events and mystery jackpots.

In the line of premium products, also known as MegaJackpots, reaching the Core Player Affinity Suite, big IGT titles were Star Wars Droid Hunt, the slot based on the film Dirty Dancing, which includes the Spin Magic feature, and Center Stage Series, with titles such as The Dark Knight or American Idol MultiPLAY videoslot. They join the Reel Edge series of games, which was awarded as “Best Slot Product” in the eighth edition of G&T annual awards, and Player Affinity Suite. It also made its debut in London the Star Trek online game. Games for iPhone and iPad were also presented, with titles such as Cleopatra and Kitty Glitter.

Unidesa showed its latest developments in reel games, and Konami is exhibiting Beat the Field, a four-level mystery progressive communitary game. This game –based in horse racing- and another new product called Pirate’s Jackpot were its big ICE bets.

Bally remarked several bonus applications, a wide range of titles, including the iDek, and its most innovative portfolio of solutions for systems and server-based games. The company also remarked a powerful bonus tool called Elite Bonusing Suite/iVIEW.

Abbiati offered the international market a completely new range of products, from server-based cameras and products until live-roulette wheels connected to automatic terminals. The Italian firm will also be exhibiting, until this afternoon, its line of chips specifically dedicated to poker, as well as an improved line of cards.

Outside the technological field, during the event, GPI presented Kirsten Clark as its new Global VP of Marketing and Product Management. Besides,  Betstone exhibited its new corporate image, together with its wide range of SBG developments. Carta Mundi also added a novelty, announcing the acquisition of Parksons, an Indian card manufacturer, to create Parksons Carta Mundi India.

Today, the exhibition will close its doors at 4.00 p.m., concluding a successful 2011 edition, which, once again, achieves to reaffirm its position and leadership among the big events of the sector at an international level.

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