his year, G2E will take place October 4-6, reflecting a newly adjusted schedule that moves the annual trade show and conference ahead by more than one month. G2E also will move from the Las Vegas Convention Center to the Sands Expo and Convention Center.
"With G2E 2011 just over 250 days away, we are excited about the changes in store for this year's event," said Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA). "Reflecting our commitment to making G2E a show by the industry and for the industry, the revised dates and new venue should be advantageous for both exhibitors and buyers, and leading to increased attendance and
To date, more than 230 companies have registered for over 20,000 square meters of exhibit hall space at G2E 2011. This includes over 40 international companies for more than 3,440 square meters. These numbers are tracking well ahead of the 2010 event at this time last
"Coming off of a strong 2010 event where exhibitor satisfaction was so high due to the quality and volume of buyers, we are seeing high numbers of early renewals and are thrilled with the strong sales we have seen so far," said Courtney Muller, senior vice president at Reed Exhibitions. "We fully understand the value of evolving to meet the industry's needs and the revised schedule and new venue will bring numerous advantages."
According to show organizers, the revised schedule allows exhibitors more breathing room between major international gaming events. It also will help purchasing decision-makers at gaming companies plan for the year ahead with greater ease and, ultimately, enhance exhibitors' bottom lines.
The Sands is a state-of-the-facility that will allow for all exhibits, including food/beverage and entertainment, to be in the same hall and will provide larger traffic aisles for easier navigation. Also, the new venue offers first time and smaller exhibitors the opportunity to have better booth selections and locations. For out of town guests, the Sands is an all-suite hotel, with access to rooms, dining and entertainment options all under the same roof, and free parking will be available in the Palazzo garage.