International edition
September 25, 2021

72 % of exhibitors are based outside Great Britain

World of gaming gets ready to do business at ICE 2011

(UK).- The world of gaming in all of its forms are ready to do business at London's Earls Court Exhibition Centre (25th-27th January). The figures issued by show organisers Clarion Events over the weekend confirmed that a total of 409 gaming companies, from a record 55 sovereign states, are promoting their products and services at ICE Totally Gaming.


he number of companies that are exhibiting their products at ICE show make it the most important business event of the year for international gaming operators. 72 % of exhibitors at ICE are based outside Great Britain, giving the show its most international make-up to date. In business terms this means that whatever is taking place, anywhere in the world of gaming, is found at ICE.

Outside Great Britain (114 exhibitors), the top ten represented jurisdictions are Malta (29), USA (25), Italy (23), Austria and Taiwan (both 17), Germany (14), Spain (13), Netherlands (12) followed by the Isle of Man and Sweden (both 10). 79 companies (19 % of the total) are making their debut appearance at ICE, drawn from a total of 29 sovereign states.

In addition to featuring the best names in gaming, the 2011 edition also features a seven-strong programme of ICE Conferences for leaders and innovators dealing with crucial business issues impacting the gaming community.

Looking beyond the figures, Kate Chambers, ICE show director said: "We've got the biggest names in gaming, the best innovators in gaming and the smartest names in gaming, all at Earls Court for three days of business and networking.  No other gaming event in the world can touch ICE for either the geographical spread of exhibitors or the diversity of the gaming experience that's on offer.  Quite simply there's no place in the world that gaming operators can, or indeed should, be this week."

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