International edition
September 25, 2021

Next week, in London

Business In Sport & Leisure to drive home political message at ICE 2011

(UK).- Business In Sport & Leisure (BISL), the influential cross-industry group which represents the vital sport and leisure sectors in the UK, will be using next week's ICE Exhibition to wave the flag on behalf of the UK gambling industry.


s part of its preparations for the publication of the Gambling Prevalence study which is scheduled for the end of February, BISL will be hosting a group of MPs from the All Party Leisure Group and Betting and Gaming Group, as well as making two high level seminar presentations.

Newly appointed Interim CEO Dominic Harrison will argue the imperative of putting into place a joined-up response to the findings of the Prevalence Study in his seminar 'The Prevalence Study – a total industry approach' with BISL's Executive Director Andy Sutch reviewing the new legislation which is likely to impact the industry including employment law, planning and rates as well as gambling specific legislation.

Steve McKenna, Gambling and Marketing Executive at BISL believes that ICE represents an ideal event to showcase the UK industry.  He explained: "UK gambling certainly suffers from a negative narrative in the media which discriminates against the business in a number of ways not least in terms of deregulation and the introduction of more progressive gambling legislation.  ICE allows us to show the industry at its innovative best and we will be taking the opportunity to demonstrate the socially responsible nature of the business to our invited parliamentarians.  We will also be holding a networking lunch for our members at the show and using what is the premier gambling event of the year to raise our profile and push home the need for the industry to come together to challenge the media narrative about gambling that is so powerful in informing the wider view of the industry." 

ICE 2011 will represent the third in a series of recent political initiatives undertaken by BISL. It follows December's Q&A session with the Minister responsible for Gambling, John Penrose MP and an All Party Parliamentary Leisure Group visit to the multi-faceted, large capacity bar/restaurant/club chain Tiger Tiger, owned by BISL member Novus Leisure.

A uniquely cross-sector forum for the gambling industry in the UK, BISL's Gambling Working Group includes operators of casinos, bingo clubs, betting, online gambling, greyhound and horse racing, snooker, ten pin bowling, pubs and suppliers of gambling equipment. BISL was responsible for the Gambling Industry Code for Socially Responsible Advertising and has a strong interest in social responsibility initiatives. It also coordinates regular roundtable meetings between senior industry representatives, the Department of Culture Media and Sport and the Gambling Commission.

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