International edition
September 25, 2021

Simon Herbert, Astro's Chief Executive Officer

"ICE is a major opportunity to engage with customers from around the globe"

(UK, exclusive Simon Herbert, Astro's Chief Executive Officer, granted an interview to in order to speak about his perspectives and goals for forthcoming ICE 2011, to be held next week in London. He also commented about the main features of the products to be presented and the trends he expects to see at the show.


hat are your perspectives and goals for ICE 2011?
Astro Corp views ICE as a major opportunity to engage with customers from around the globe. ICE now addresses a number of vertical gaming market segments and this becomes increasingly important to Astro Corp as its business expands into new areas. This year, Astro will be doubling its stand space.

What are the main features of the products that will be presented?
The Astro Corp name has become synonymous with an engaging player experience. Games development is targeted at specific markets. All games are characterised by stunning graphics. Astro’s multiplayer roulette and poker games feature advanced ID player recognition technology and a space-saving compact design.

Will the firm release new products?
In addition to the latest versions of its multiplayer poker and roulette games, Astro Corp will be presenting a number of new slots and VLT games.  New games such as Strong Man, Deep Treasure, Underwater and Bomber Mania are all expected to cause a stir at the show, along with a new multi-level large screen progressive jackpot display, Zodiac Cash.

In your opinion, what is the main challenge of the event in 2011?
For Astro Corp, the main challenge will be to demonstrate the sheer breadth of products and our ability to work within individual markets, rather than a ‘one size fits all’ approach.

What trends do you expect to see?
We expect a continued focus on content and more cooperation and sharing of technologies between manufacturers. We believe there will be more games with a social or community element, both in bricks and mortar locations and on public and private networks.

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