he company, which has been supplying the betting industry for over two decades, will be promoting the full range of its Licensed Betting Office (LBO) dedicated products and services from the 120-square metre stand number 6224.
Philip Siers, Managing Director, LBO Division said: “ICE is a vitally important show for the betting industry and we look forward to the opportunity it provides to meet up with both our existing and new customers. It provides a valuable opportunity to launch and demonstrate new products such as our football data services, which are aimed at helping Licensed Betting Shops and online bookmakers create events, inform their customers, and generate new business.”
He added: “Any major event that brings the industry together in a single place helps us to take the market temperature. The feedback we receive, enabling us to maintain delivery of products and services which meet the customers needs."
SIS is one of 400 exhibiting companies attending ICE 2011. The exhibition, which over the last decade has attracted in excess of 170,000 visitors from 180 countries, is the most comprehensive gaming exhibition in the world with sectors dedicated to betting, casino, bingo, mobile, online, street and lottery.