hich are your perspectives and goals for ICE 2011?
The European gaming event celebrated each year in London is the meeting point par excellence of the whole gaming industry worldwide, and is also one of the few events in which all the gaming sectors are represented.
Besides, in the case of casinos, the event acquires more relevance due to the wide representation of all the manufacturers that consider this show as the ideal platform to present their latest novelties in products and technologies.
In our case, ICE 2011 enables us not only to strenghten relationships with our customers in a relaxed environment and present new products, but also to attract new commercial operations. The profile of visitors that come to our booth is of those customers anxious to get to know the technological innovations of our products and systems.
Besides, I want to remark Unidesa commitment with this trade show, which we have supported with a continuous and uninterrupted presence as exhibitors from its beginnings, which has contributed to strenghten our technological position and our leadership in the sector. In short, ICE 2011 is, once again, an unavoidable date for all the gaming companies, specially, for casino firms.
Which are the main characteristics of the products that you will present? Will you release new products?
In ICE 2011, Unidesa will present the novelties developed by our Investigation and Development Center, among them, our star product in the category of reels is Lucky Player, a five-reel mechanic mchine with capacity to play up to 30 lines, with a theme related to fruits, with bonuses and freegames, and a variable multiplier obtained from the spin of a traditional roulette. Lucky Player is an emblematic name for Cirsa group, because 100,000 units were manufactured.
We will also show Pick a Poker machine, a new multi-game that enables to enjoy, in one machine, the poker modalities Draw Poker, Jokers Wild, Real Poker, Raise’m Poker, Deuces Wild and Bonus Poker. So, casinos may offer players, in just one machine, the best and widest poker versions. This machine comprises 18 different games, of which 12 are visible to the player.
At last, Egiptian Treasure and Caribbean Reef video slots.The first one, with a video game of up to 30 to 50 lines maximum, configured by the operator. And Caribbean Reef , with a video game of up to 50 lines maximum, with two bonus available.
Both video slots present new functionalities: Gamble ON OFF, volume control adjustable by the player and Direct Play. Besides, those video games may connect with other games from the same family and have their own Fortune Reels multi-progressive.
With regards to systems, Unidesa will also showcase its innovations Forward Bingo and Forward Systems, two of its most consolidated products at a national and international level. On one side, Forward Bingo offers a collection of state-of-the-art bingo products, designed with the aim to maximize the benefit of any bingo hall. And Forward Systems, which offers all the necessary tools to make a casino collection profitable, and whose modular integration allows the operator to make a gradual investment, according to his needs. Both systems count with the experience and reliability of Unidesa systems.
Which are the main projects of the firm for the following months?
As commercial director of Unidesa, mi main objective after ICE 2011 will be the immediate commercialization of the products presented at the event. Considering the previous tests performed, they have shown us that the product responds to the expectations and needs of the customers, so my perspectives of success in the commercialization are good. On the other hand, at a technical level, my main project for the following months is to keep on collaborating closely with the R&D department for the development of new machine models.