International edition
September 16, 2021

David Barrie and Shellie Meagher named to Europe sales director positions

Bally announced VP Marco Herrera to assume new international responsibilities

(US).- Bally Technologies announced that Marco Herrera has assumed additional responsibilities directing the company’s global sales and support operations. Herrera has been named Vice President and Managing Director of Bally Europe, Middle East and Africa to oversee games and systems sales, service, and support. He is relocating to Bally’s European headquarters in Amsterdam, The Netherlands.


ince 2006, Herrera has served as Vice President and Managing Director of Bally Technologies’ MCC casino and slot-management system division in Nice, France. Prior to joining Bally, Herrera served as Chief Technology Officer and Executive Vice President of ztradingindustries, a software and services provider in the pre-owned goods market. Earlier, he served as Chief Information Officer, Chief Technology Officer, and Vice President of SuperPawn, the premier pawnshop company in the western United States.

“I’m confident that Marco will do an outstanding job in his new assignment,” said Gavin Isaacs, Bally’s Chief Operating Officer. “He is highly respected within Bally, and indeed throughout the gaming industry.”

Bally also announced the appointment of David Barrie as Director of Game Sales. He will manage the regional sales force and oversee all gaming equipment sales and operations throughout Europe and northern Africa. Barrie, who will be based in Bally’s European headquarters as well, will help lead Bally’s expansion in both western and eastern Europe, focusing on increasing product penetration while further establishing Bally’s presence and leadership in this important gaming market. 

Most recently, Barrie served as Director of Russia for Aristocrat Technologies. While at Aristocrat, he consistently outperformed targets by three-digit percentages and generated business opportunities in new territories within the Europe, Middle East, and Africa region.
Continuing its commitment to growing the business internationally, Bally also named Shellie Meagher Director of Systems Sales. Meagher will be responsible for system sales within the European and North African regions, based out of Bally’s Amsterdam office.

Prior to joining Bally, Meagher was Director, Enterprise Accounts for RightNow Technologies, a provider of on-demand customer experience software solutions for consumer-centric organizations. She was responsible for sales and account management of a number of that company’s Fortune 500 accounts, including Toyota, Sony, Cisco Systems, EA, Time Warner, and others. Before that, she was a project manager for Video Lottery Consultants (VLC), a gaming technology company, and was a plant engineer at the Hanford nuclear power plant in Washington State.

“We are pleased to welcome David and Shellie to Bally’s growing global sales team,” Herrera said.  “Their solid and successful track record in sales, combined with their extensive experience within the gaming industry, makes them great assets for Bally and for our customers.”

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