International edition
October 27, 2021

Albert Radman firm’s Marketing and Sales Manager

“We will present in ICE some new products which are a logical step in Alfastreet’s evolution"

(UK, exclusive Albert Radman, Alfastreet’s Marketing and Sales Manager, talked to a few days before the beginning of ICE. He commented the expectations and objectives for the show, the new products that the firm will launch, as well as the trends and the projects for the coming months.


hat are your expectations and objectives for ICE?
As always, our main goal is to reconnect with our customers from all around the world. We use this oportunity to greet them at our stand, make them comfortable and catch up. Of course we are always focusing on this show as the major gaming event and we make sure we present ourselves and our products in proper way.

Will the firm launch new products? Which are their main characteristics?
We will present some new products which are a logical step in our evolution. Mainly we will present some new games, as an addition to our multi game platform. We will also present some new cabinets which better in funcionality, size and design. Our company keeps developing new products to keep up to eveprogressing player's demand from all around the world. That is
why every year we present new and exciting additions to our product family.

In your opinion, what will be this edition's main challenge?
I'd say for the organizer, the main challenge is to keep up the volume and the attendance of the show. With the tough situation in the gaming market, the operators are still very conservative in terms on investing and that is why we are always making
improvements to our products to make sure operators investment is justified and recuperation time is as short as possible.

Which trends do you expect to see this year at the show?
Speaking from the view of Multiplayers manufacturer, trends are already set in a form of Multi Game terminals with wide range of Live/Semi Live options available.

What are your main projects for the coming months?
We will be working on placing our new product on th emarket and making sure the products are performing as expected. Of course we will also continue increasing our sales efforts arround the world, just to make sure we retain our position as one of the world's leading Multiplayer manufacturers.

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