International edition
September 22, 2021

Steve Cook

Bet Tracker appoints European Managing Director

(UK).- Igaming industry veteran Steve Cook has joined a leading company pioneering a revolutionary new software application called Bet Tracker as European Managing Director and heads up the sales management and operations in the UK.


et Tracker is a sports betting management service that allows players to monitor and track the performance of their bets, view published betting lines, calculate win-loss bet probabilities during the game, view game stats and get final scores in real-time using an iPhone or Blackberry application, any mobile device or a PC.

Bet Tracker’s unique in-game win/loss predictions provide customers with an unprecedented level of up to the minute gaming interactivity.  There is no other application in the market that is positioned to create the activity and excitement that is needed to differentiate sportsbooks from each other.  Bet Tracker can be customised and co-branded for sportsbooks and works with all smart phones and tablets as well as the web.  The mobile application also allows users to place bets using with the optional Bet Taker module.

Steve Cook said, “I am pleased to be joining up with Bet Tracker.  Bet Tracker has a unique position in the market with its leading technology.  What is unique is the way that it is constantly calculating your win/loss ratios according to your bets in play.  With the world ever demanding information in an instant, the Bet Tracker application works a treat in real time with its customers and is a great retention and additional revenue tool for online bookmakers.  We are looking forward to speaking with many sports betting companies at the forth-coming ICE show in London.”

Kevin Torf, CEO for Bet Tracker said, “We are delighted to welcome Steve onboard with us.  He has demonstrated in the past with his track record and industry standing that he is the right man for Bettracker.  He will play a key role in our senior management structure for making Bettracker a success in Europe”.

Cook has been in the gaming business for the past 18 years, previously working for major companies such as Sega, Tribeca Tables and NYX Interactive. Bet Tracker will be exhibiting at ICE, stand 5160, from January 25th-27th, at London’s Earls Court exhibition centre.

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