lots are constantly evolving and manufacturers need to keep up, says Bally Technologies’ Asia-Pacific vice-president, Cath Burns.
“It’s necessary to reinvent yourself over and over again, and companies like Bally spend a lot of money hiring people just to think about where to innovate,” she says.
In the third quarter of 2010 alone, Bally spent us$ 21.4 million on research and development, 10 % more than a year before. The sum was equivalent to 13 % of the company’s third quarter revenue.
IGT spent us$ 52.7 million on research and development in the same period, 2.3 % more than a year before.