International edition
September 20, 2021

400 exhibitors to be spread across 20,000 sqm of stand space

More than 100 gaming regulators expected at ICE 2011

(UK).- Show organisers have confirmed that upwards of 100 gaming regulators and government officials will be attending the forthcoming ICE exhibition in London, to take place next January, 25-27.


he 2011 gaming spectacular, which features over 400 exhibitors spread across 20,000 square metres of stand space, will welcome officials from jurisdictions stretching from Sweden to Swaziland, Belgium to Bulgaria, Gibraltar to Ghana and Singapore to Slovenia.

ICE Show Director Kate Chambers believes that the attendance of such a number of regulators is an important but often overlooked feature of the exhibition. She explained: “Firstly, I have to say that having so many influential regulators coming to ICE is a hugely positive recognition of the show’s international status and the reputation it enjoys amongst legislators and influencers. The reasons they come to London are exactly the same as those of our 20,000 buyers. Both groups attend because they know that ICE hosts the world’s smartest innovators and the biggest names in global gaming. If it’s in gaming it will be at ICE.”

“The ability to attract so many regulators is very important for a number of reasons.  It allows them to see the sheer size of the industry in its fullest sense, it provides an opportunity to understand the new technologies which are transforming gaming and it’s a shop window to see the socially responsible nature of international gaming,” she continued.

“Being able to listen to the industry, to witness it in action and to see the calibre of companies that are involved delivers a potentially huge benefit to the business particularly as more jurisdictions look to a liberalisation of gaming as one method of helping to fund budget deficits,” she concluded.

ICE – Totally Gaming is the most comprehensive and international b2b gaming exhibition on the world stage. Featuring more than 400 exhibiting companies active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors, ICE regularly attracts operators and gaming professionals from 100-plus nations to London’s Earls Court Exhibition Centre.

The exhibition is packed with hundreds of genuine gaming innovators who will be launching thousands of new products and technologies. ICE 2011 includes a programme of seven unmissable conferences covering innovations in gaming.

Ticket registration for the 2011 event is at

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