International edition
October 27, 2021

It is one of the more than 400 exhibitors attending the London show

OpenBet to show its novelties in betting technology at ICE

(UK).- OpenBet, the sportsbook and gaming software supplier which includes William Hill, Ladbrokes, Paddy Power and Sky Bet amongst it partners, has confirmed that it will be using the forthcoming ICE exhibition (to be held in Earls Court, London, January 25-27) to launch what it describes as the next generation of betting promotion display software.

OpenBetPromote’ will offer a number of new benefits and is, according to the company, set to radically enhance the betting shop experience and increase revenue opportunities in high street betting shops. Designed for both major and independent bookmakers, OpenBetPromote is a software-only solution giving bookmakers the flexibility to select their own PC hardware and support their own estates independently.

It has been designed to display pictures and promote betting opportunities on up to 255 separate displays, which can be flexibly mapped across up to 40 physical high definition screens. Without restrictions on screen location, layout, content or style the company claims that it’s the most flexible and dynamic screen system available.

OpenBet is one of the more than 400 exhibitors attending ICE, widely recognised as being the most comprehensive and international b2b gaming exhibition on the world stage.

Ticket registration for the 2011 event, which features innovators active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors, is at www.icetotallygaming.com. Entry is free to bona fide gaming professionals.

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