International edition
June 24, 2021

This month in London

Bally to highlight its innovative products at upcoming ICE 2011

(UK).- Bally will present its products at future ICE in London, next January 25-27 at Earls Court Exhibition Centre, where the firm will present iDeck, New ALPHA 2 Pro Series Cabinets, as well as premium games such as Betty Boop’s Love Meter, Cash Wizard and Playboy Hot Zone. Its award-winning U-Spin gesture-control play mechanic, first introduced on Cash Spin game, will also be on display at ICE, among other products.



Designed to maximize player interaction, it is a touch-screen button deck that replaces traditional button decks on slot machines. This groundbreaking, server-based technology features three levels of interaction. In the first level, lines and credits change on the game cabinet with the installation or download of new game software; in the second level, players can interact with the iDeck to do things like spin wheels, choose symbols, or even personalize the language, text size, background color, and configuration of the deck to suit their preferences; players can even choose left and right-handed configurations. In the third level, as immersion increases, players explore new dimensions in skill-based bonus games, mini-games and virtual shooting galleries.

New ALPHA 2 Pro Series Cabinets

The majority of the games will be featured on Bally’s new Pro Series cabinets using the power of the new ALPHA 2 platform. It features an INTEL Core 2 processor; four gigabytes of dual-channel memory; Realtek high-definition audio and leading video technology.

This powerful platform that drives the Pro Series cabinets is optimized for dual screen, multi game; uses HD video technology for exciting 3D graphics, animations, and up to a four-monitor play experience; supports both existing and new game libraries and is network and server-based ready. These sleek, sophisticated cabinets feature the iDeck for compelling player interaction; custom four-speaker sound (24-bit); LED cabinet lighting and a Super Candle synchronized with game play; and dramatically improved serviceability.

Premium Games feature rich graphics and animations

Betty Boop’s Love Meter

Bally brings the sexy animated cartoon character from the mid-1930s back in Betty Boop’s Love Meter, with a towering Love Meter top box where players can win credits, free games, and a top award that starts at us$ 1 million. There’s even a special “Love Meter” feature called “How Hot Are You?” in which players put their hands on the iDeck to get their “love temperature” taken. Just like an old-time Love Meter, the lights move from “Loveable” all the way up to “Irresistible.” When the meter stops, the panel flips to reveal an award (credit value).

Cash Wizard

The first ALPHA 2 Pro Series game with a spinning wheel, Cash Wizard utilizes the power of Bally’s ALPHA 2 platform to its full extent. Players delve into a rich and visually stunning world of magical potions and mysterious spells, artfully depicted with dazzling on-screen animations, special effects, sound, and music. This bonus-laden game captivates and delights players with three base-game bonuses, and two “Wizard Bonus Bet” mystery bonuses.  A whimsical wizard and his pet dragon cavort across the screen, activating these three mystery wheel, bonus-bet progressives which occur every 13 plays.

Playboy Hot Zone

This newest Playboy title harkens back to the Playboy of the 1950s and 1960s. Illustrated Playboy Playmates, wearing era-appropriate “bunny suits,” are animated over both of the 22-inch touch-enabled LCD displays for an incredible visual presentation and a more playful and fun approach to Playboy than Bally’s other titles in the series. An illustrated version of Playboy founder Hugh Hefner even appears in bonus celebrations. This game features Bally’s patented new Hot Zone Play Mechanic, in which a Hot Zone overlay appears on the reels during the base game and free games, and all symbols under the overlay become Wild. A free games feature adds to the excitement as three or more scattered Free Games symbols award the player eight, 10, or 20 free games.

U-Spin makes games more interactive

Its award-winning U-Spin gesture-control play mechanic, first introduced on the highly successful Cash Spin game which will be on display at ICE. With U-Spin, during bonus sequences, the player gets to touch the screen and spin the bonus wheel just as if it were an actual physical wheel.

At ICE, Bally will introduce Hot Pick, a new U-Spin title that like Cash Spin is featured on Bally’s popular V32 spacing-saving vertical format. In Hot Pick, players get to choose their own risk and reward levels by picking one of six reel symbols which determine how often they will get the U-Spin Wheel Bonus and how much they can win.

Other U-Spin games on display at ICE include the industry’s only double-wheel U-Spin games − Vegas Hits and Vegas Hits Road Trip. Bringing an entertaining, retro Vegas experience to the casino floor, these games whisk the player to a nostalgic time where the thrill of 16 bonus possibilities on two vibrant wheels is a thrilling reality.  Crowning the games is a topper that closely resembles the famous “Welcome to Las Vegas” sign, a Las Vegas Strip landmark recognized worldwide. 

Floor-Wide Bonusing with iVIEW DM and Elite Bonusing Suite delivers ROI

Bally’s iVIEW Display Manager (DM), a picture-in-picture-style player-user-interface for slot machines, delivers that ROI. This backward-compatible technology, which works on any manufacturer’s gaming devices with a touch-screen, has evolved into a self-service “kiosk,” enabling players to carry out many functions, including ordering drinks, requesting their car from valet and reviewing their offers. As a point-of-sale device, it enables players to conduct banking functions and purchase lottery tickets and race and sports wagers without leaving their seat, in addition to a number of other functions. Streaming video functions even enable players to watch live sporting events and TV programs.

This technology can add dramatic new levels of excitement and anticipation to game play. When combined with Bally’s Elite Bonusing Suite applications which deliver floor-wide, interaction promotions, iVIEW DM offers a second-chance-to-win and the ability for players to earn valuable rewards, all without interrupting play on their base game. These interactive applications enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in floor-wide slot tournaments. Bally’s iVIEW DM with the Elite Bonusing Suite recently won the first-place 2011 Gaming & Technology Award for “Best Customer-Service Technology” and the 2011 Hospitality Operations Technology (HOT) Award for “Guest Experience Enhancement” product.

Centralized download and configuration with Bally Command Center       

It is the nucleus of Bally’s server-based solution. This download-and-configuration-ready solution not only provides a connection to a wide variety of gaming devices on the casino floor, but can also manage content on the iVIEW network and is able to manage software updates on peripherals.  

Based on the open GSA protocols, Bally Command Center provides a platform to unify previously separately controlled devices under one managed application with easy-to-use wizards. This provides a means of creating a dynamic gaming-floor configuration that will maximize players’ experiences and casino revenue.

Bally CoolSign enables Centralized Media Management

This property-wide media management system gives gaming operators control of all the digital signage throughout the operation, and delivers powerful and consistent messages on a variety of displays across the casino resort. CoolSign is the only media-management solution to be fully integrated with Bally Systems for a complete 360-degree media-management solution, yet CoolSign can also run in conjunction with another gaming technology provider’s system.

Bally Enterprise Progressive System

It is a single-wire enterprise progressive solution that supports all progressive types. The eight-level jackpot support structure offers unlimited links and integrates with Bally’s ACSC and SDSprogressive slot accounting, reporting systems, and the Bally CoolSign digital media-management system. Bally’s progressive system lets casino operators manage and audit their progressives from one central location to support various networks. It offers a central user interface for configuration levels, and unlimited link capability, as well as LAP and WAP support for multiple properties.

The progressive system also offers Ethernet support for Bally games, and virtually eliminates a step by giving casino operators secure, centralized control to support all casino operations, removing the need for Bank Controllers to maintain the progressives.  This time-saving application gives casino operators immediate access to pull reports on machine lists, events, jackpot accruals and customizations.

Bally Business Intelligence

Bally BI is an advanced application that allow gaming operators to analyze and visualize the extensive data gathered throughout their enterprise. It gathers data from the various business systems, and integrates that data into consistent actionable information across the multiple departments and casinos within the organization. Using Bally Business Intelligence, casino operators can now easily analyze customer, slots, tables, bingo, poker, hotel, Point-of-Sale and other information with over 500 KPIs built into the system. Bally BI includes campaign management, predictive modeling, visual analysis, reporting and analytics.


It is an innovative, fast and easy table management solution that allows operators to replace their existing manual rating process with the ease, speed and simplicity of electronic automation. This system is a Microsoft.NET-based stand­alone application designed to allow floor operations staff to use a touch-screen device for entering real-time player ratings, request chip fills and credits, input table closers, issue customer comps and markers and change the table shift. TableView data is seamlessly integrated into the Bally Casino Management System. It is a GUI-based application that can be installed on every table or at an individual pit stand.

Live Floor View

Bally Live Floor View provides operators with graphical and detailed information on current activity happening on the slot floor. This flexible product connects to existing SDS and ACSC slot systems without modification to the base code of the system. In other words, it is version independent using existing data feeds. Operators can track slot performance, identify carded and uncarded hot players and evaluate comparative user configurable time periods with numerous filtering options. Its vivid graphical map provides an accurate representation of the actual floor layout and slot machines. Multiple indicators provide advanced real-time information about the status of each slot and related player activity helping understand immediate player needs.

Bally MultiConnect – A Scalable Solution for VLT, Class II, and Class III Markets

It provides slot management reporting tools for multi-property gaming operations. It also consolidates data from any number of gaming locations into one reporting system with the simple click of a button and allows you to assess your gaming operations at any level within your organization. Operators should consider the benefit of one permanently unified set of accounting reports and how much this can ease the burden of regulatory compliance, taxation reporting and overall management of multi-layered organizations.  When CMP is added, their organization will have a unified gaming machine management system. Operators will be able to drive player loyalty through a single player’s card, increase play with our ticket-in/ ticket-out system, create more variety of game types and operate multiple game protocols across the span of their gaming sites.

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