International edition
July 28, 2021

Gross win generated by the sector reached us$ 29.95 billion last year

Egaming sector defies recession to grow in 2010

(UK).- The egaming sector bucked wider recessionary conditions to grow by 12.5% in 2010, according to figures released to eGaming Review by gambling data business H2 Gambling Capital.


ross win generated by the egaming sector reached us$ 29.95 billion in 2010, up 12.5% on the figure recorded in 2009. Even with the contribution of the football World Cup removed, the sector still achieved 11.4% growth, representing the resilient performance of the sector amid tough prevailing economic conditions.

Bingo and casino were the star performers among the seven product verticals tracked by H2, both outperforming H2’s expectations for the sector posted following the 2009 preliminary results season in March and April 2010. Bingo gross win grew 28.4% during 2010 to us$ 2.67 billion, while casino grew 13.3% year-on-year to us$ 6.24 billion.

The World Cup also underpinned the continued growth of egaming’s largest sector, sportsbetting, which recorded year-on-year growth of 10.8% to us$ 12.06 billion. 

Poker, however, generated the slowest growth rate of all the product verticals, coming in at us$ 5.06 billion in 2010, 7.1% ahead of the previous year, with net revenue growth now projected by H2 to come in at between 2% and 4%, due to upward pressure on bonuses. Without the development of the French and Italian dot country markets, the value of the dot com internet poker market actually fell in 2010, H2 revealed.

The year also closed with less than 2,400 global real money internet gambling sites in operation, 160 fewer sites than in 2009, reflecting the impact of the wider economic environment on consumer spend, but also intensifying competition and industry consolidation in keeping with the maturing of the sector.

H2 however added that low double-digit growth for the industry remained a possibility in the years ahead, although this is dependent on markets such as Belgium, Denmark, Greece and Spain fulfilling “their promise under onshore regulated regimes” and established land-based companies continuing to enter the online market.

Mobile devices were also key drivers of growth in 2010, said the Manchester-based data business and consultancy, a trend H2 expects to continue in the coming years, it added. H2 will release its final egaming numbers for 2010 following the preliminary results season in March and April of this year, when it will also publish its projections for 2011 to 2015.

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