itting in line with Betsson’s B2B-strategy for distant markets, the site will act as a software development company, developing software for both Betsson’s current European markets and new ventures across Asia. By focusing on the Asian market, they’ve already secured one contract in the region and the Swede’s estimate revenues from this contract will start to roll in during 2011.
Pontus Lindwall, CEO of Betsson, commented: “Betsson sees, outside our core markets in the Nordic countries, several markets with good potential. We want to establish ourselves through B2B collaboration with local partners. It is satisfying that our efforts in the B2B segment is paying off.”
Betsson has had a topsy-turvy few months in their home region of Scandinavia, first being banned by Denmark and then their sole betting shop in Sweden being given the boot, so they’ll be hoping any future success in Asia will be more akin to their recently published increased revenue figures.