International edition
June 25, 2021

Its Touch Bet digital touch-screens to bring the very best bet-prompting information

Racing Post to host focal point for bookmakers at ICE

(UK).- The Racing Post newspaper has confirmed that it will be adopting a high-profile presence at January's ICE exhibition to thank the industry for its support in 2010, and to wave the flag for the betting community, unveiling an important new product which will enhance dramatically the 'betting experience' for shop customers.


CE will host the launch of the Racing Post's next generation Touch Bet digital touch-screens which will provide punters with the very best bet-prompting information and live research facility. New developments include richer content, new graphical features, a new wide-screen layout as well as additional sports content.

Kevan Moretti, head of B2B services at the Racing Post said; "Our aim is to provide the shop audience with the same 'live' Racing Post editorial, stats and tipping information which on-line punters have access to."

The new Touch Bets have a design which will be instantly recognisable and familiar to users of both the Racing Post's website and iPhone application. Kevan went onto say; "These new designs with smaller 22-inch screens offer a lower purchase cost without compromising on either content or presentation."

Content on the 22-inch Touch Bets will also be made available on the 32-ich Touch Bets which will remain the Racing Post's flagship product. Looking ahead to ICE Moretti said: "As the Racing Post team, we are genuinely delighted to be taking such a high-profile presence at this important annual event for the betting industry. This is a large and well attended show at which both the domestic and overseas operators can take a look at all of the trends and technologies impacting their particular business. We are excited about this year's show and extend an open invitation to all our friends in the betting community, to drop in to the Racing Post Betting Cafe to have a coffee and a chat. We will also be offering the opportunity for our visitors to recharge their batteries; even to access their emails using our free Wi-Fi facility. We look forward to seeing as many of you as possible at the Racing Post Betting Café at stand 4130, which we hope will become the hub of the show."

Kate Chambers, Show Director responsible for ICE Betting, has welcomed the central role being played by the Racing Post. She said: "I'm delighted that an institution that's synonymous with bookmaking will be taking such an important role at show. The Racing Post Café is certain to be a focal point, providing a warm and friendly welcome to bookmakers everywhere."

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