nder the terms of the contract, Scientific Games will be consulting on marketing and game design and providing field sales support, in addition to printing and distributing tickets. Revenues to Scientific Games will be based on a percentage of instant ticket retail sales.
"We see growth potential for instant tickets in the Netherlands, as De Lotto's instant ticket sales in 2009 represented roughly 20% of lottery sales, compared with almost 60% of lottery sales in the US," said Scientific Games Chairman and CEO Lorne Weil. "We believe we can expand instant ticket penetration through both the addition of our cooperative services and by working with De Lotto to implement best practices."
"Scientific Games has been a trusted partner since we started selling instant tickets in 1993," said Harrie Linders, CEO of De Lotto. "We look forward to working with them to improve our games and product positioning within the boundaries of our license and gambling policy of the Netherlands."
With the brands Lotto, Toto, Lucky Day and Scratch, De Lotto spans a population of 16.7 million people across a land-based retail network of lottery terminals. Total De Lotto sales in 2009 were us$ 442.1 million (euro 333.4 million), of which us$ 90 million (euro 67.9 million) were generated by the sale of instant tickets.