International edition
September 24, 2021

Some 400-plus exhibitors to be present at London event

Leading companies to celebrate 21st gaming anniversary at ICE

(UK).- Aristocrat Technologies, Barcrest Group, CMS, Cummins Allison, Eurocoin, Funworld and TCS John Huxley will be represented at the official opening ceremony to mark the 21st anniversary of high stakes gaming at the London show next January.


he group were amongst the 16 pioneer companies who helped launch what has become the most complete b2b gaming exhibition in the world and which in January 2011 will welcome some 400-plus exhibitors and in the region of 20,000 visitors to London.

ICE Show Director Kate Chambers said: “Our opening ceremony will celebrate 21 years of working in partnership to provide a source of product innovation and inspirational ideas for the international gaming industry. Few could have thought some 21 years ago that a pioneering niche within an existing exhibition would flourish in such a way.”

“Most if not all of the ground-breaking, iconic gaming products to impact the sector over the last 21 years have been launched at ICE and I’m certain that the breakthrough product of 2011 will also be found at ICE, which is why the exhibition remains the immense asset it is to the global gaming industry and a must-attend event.”

To register for tickets to the world's most comprehensive gaming exhibition simply visit

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