ccupying in excess of 20,000 sq metres of stand space across both halls at London’s Earls Court Exhibition Centre, ICE will feature more than 400 companies active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors.
The programme commences on Monday 24th January with the third International Casino Conference, organised in partnership with the European Casino Association. The ICC will feature a range of topical discussions, including casino and EU debates, innovation and technology, plus the relationship between land-based and online gaming. Speakers include Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino and Paul Herzfeld, CEO, Casinos Austria International.
On Tuesday 25th, the focus switches to Combating Cybercrime which will deliver cutting-edge solutions for keeping businesses and customers safe. Now in its 7th year, it will again be chaired by Jim Noakes, Head of Transactional Services at Gala Coral and Chairman of Gamshield. Key speakers include Oliver Eckel, Head of Corporate Security at bwin Interactive Entertainment AG and Angelika Koller, Fraud Team Leader at Sportingbet.
Also on Tuesday is Mobile Gaming, sponsored by Spin3, a conference focused on consumers’ ever increasing usage of mobiles for social media and gaming, making this a must-attend event. Speakers, including Scott Seaborn, Head of Mobile, Ogilvy and Mark Maydon, Commercial Director, Sportingindex, will discuss key areas in gaming’s fastest growing sector from strategy and objectives in going mobile and lessons learned from Mobile Gambling 1.0, to how to attract players and create great mobile gaming experiences. Other important topics include monetising content, understanding mobile marketing, and utilising the latest technology.
Payments for Gaming on Wednesday 26th showcases the latest innovations and technology available to enhance operators’ ability to monetise their players, with a focus on emerging market penetration. Key speakers at this event are Christina Thakor-Rankin, Virgin Games’ Operations Director and Jim Oakes, Acting Head of Financial Crime Risk (Europe) at Standard Chartered Bank via Financial Crime Risk Ltd. Monetising Social Games, also taking place on Wednesday 26th, will explain how businesses can integrate the highly successful monetised social games into their product mix, learning from huge successes like King.com and Playfish.
The programme is completed on Thursday 27th January by CRM and Retention, where the various routes to utilise customer data, and player analysis, will be discussed; and the seventh conference, Mergers & Acquisitions. M&A in Gaming,will examine the future of consolidation in the gaming sector and the macro-economic landscape of the industry. The programme features over a dozen major CEOs and company directors including Nicolas Bacraud, CEO, Mangas Gaming and Ian Penrose, CEO, Sportech.
Yeemay Huang of ICE Conferences said: “The conference programme is packed with actionable advice and has been designed to help delegates overcome business-critical challenges. Delegates can mix and match from all seven conferences, comprising 60 sessions, or choose to attend only one conference of special interest, depending on the pass they select. The programme has captured the imagination of the international audience which attends ICE and the response has been highly positive. Capacity for each event has been capped at 200 and any gaming professional or opinion former wanting to attend should register at www.icetotallygaming.com/conferences to avoid disappointment.”
Visitors for ICE Totally Gaming can register for tickets at www.icetotallygaming.com
Monday 24th January
International Casino Conference, West Brompton Conference Centre
Tuesday 25th January
Combating Cybercrime, West Brompton Conference Centre
Mobile Gaming, Cromwell Room
Wednesday 26th January
Payments for Gaming, West Brompton Conference Centre
Monetising Social Games, Cromwell Room
Thursday 27th January
CRM and Retention, Cromwell Room
Mergers & Acquisitions, West Brompton Conference Centre
Event website: www.icetotallygaming.com/conferences
Event dates and location: 24-27 January 2011, Earls Court