It enables to create multiple promotions and incentives to either increase customer time spent on the casino floor or encourage visits to other parts of the casino.
Colin Veitch, Director of Eurocoin is very excited about the new product that made its first appearance to the public at G2E in Vegas last month. “It is a fantastic concept - not only is it incredibly user friendly - but crucially the system is compatible with all existing slot systems and games. I am looking forward to revealing the new system on the Eurocoin stand at IGE in January and demonstrating how its implementation on a casino floor will initiate more play, increasing revenues and essentially improve customer loyalty”
The new Epicentral Print System connects directly to TransAct’s ServerPort device inside the slot machine and allows a casino to develop internal marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. The Print System connects to any existing slot machine, regardless of the game’s manufacturer or the casino’s slot system, as long as the slot machine is equipped with a TransAct Epic 950 printer. Casinos that do not currently have the Epic 950 in their slot machines can easily change out their existing printers and add the Epic 950 and ServerPort – giving them the capability to implement Epicentral.
Once casinos have the software system in place they will have the ability to provide players with special prize draws, real-time promotional coupons and marketing messages, restaurant meals, show tickets and hotel rooms, among many other possibilities. Essentially, the casino will be able to utilise the system to create multiple promotions and incentives to increase customer spend.
“We encourage all our clients to come and take a close look at Epicentral at our stand number 4045 in London” added Veitch “There is no doubt that this is a huge step forward, allowing casinos and slot halls to reward their players simply and cost-effectively”