ince the product’s launch, consumers have shown a strong interest in the game. Within only 15 days of the launch, it reached 17% of November Instants sales, and a total category growth of 5%. Sales are expected to continue increasing as the product gains higher awareness and media exposure.
In order to win, players must go to any Intralot “Lucky” Point of Sale and buy a RapiGana "The Simpsons Ride" scratch ticket and, if they find the same numbers or symbols in one of the two scratch areas, they instantly win the prize indicated on the ticket.
“With the launching of the new game, “RapiGana the Simpsons Ride”, we are in the process of developing a new niche in the market, as scratch games not only target a new price category but also deliver a wide variety of attractive and entertaining designs such as “The Simpsons Ride”, offering a unique experience of instant fun to consumers.
With this innovative game we are a step ahead, offering not only monetary prizes but also special prizes like a trip to the theme park The Simpsons, for 4 people, all expenses paid. Up to now we can safely say that the product has been a huge success!” underlines Sandra Merino, Marketing Manager of the Lottery Business Unit of Intralot de Peru.