International edition
September 24, 2020

The new agreement greatly strengthens the relationship

Unibet Group signed a new bingo licensing agreement with Playtech

(UK).- Unibet has signed an exclusive multi-year bingo licensing agreement with Playtech which will provide Unibet with its industry leading, multi-currency, multi-language platform through its subsidiary, Virtue Fusion, which Unibet will use to grow its pan-European bingo business.

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nder the terms of the agreement, MariaBingo.com and Bingo.com, both among the largest online bingo communities in the European market, will also switch to Playtech’s Virtue Fusion network together with Unibet’s other white label sites. 

Unibet has been a licensee of GTS, Playtech’s games tab platform provider, since 2006 and the new agreement greatly strengthens the relationship and offers enhanced scope for integration and cross-selling between the two products.

“This agreement marks a very positive step for Unibet bingo and we are pleased to be working with Playtech. We’re happy that Virtue Fusion have delivered a strong bingo client – designed by Unibet’s own in house UX team - which allows Unibet to gain the benefits of being on a network whilst retaining the unique offer in the market which is central to our strategy”, says Henrik Tjärnström, CEO Unibet.

Commenting on the agreement Playtech’s CEO, Mor Weizer, said: "This is undoubtedly one of the most significant B2B bingo deals over the past few years. The deal reinforces the strength of Playtech’s bingo product and its ability to compete in the European market. We are delighted to be growing our relationship with Unibet and are excited by the cross-selling opportunities that today’s announcement will make possible."

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