ow do you evaluate your participation in G2E?
G2E was terrific for Rye Park Gaming. We were very busy with existing customers and we were able to develop a significant number of new contacts, both in terms of new customer leads and potential new business partners.
We found that in this economy casinos are looking to offer a better experience to their players and to stand out from the crowd. They are looking for alternatives to the old boring layouts, while keeping in mind the longevity of the product. Our newly presented 2011 Stock Layout Collection for table games and custom designs displayed at the show are the perfect solution for that. Our layouts perfectly balance high quality with beautiful designs, and stay on the table longer while improving the aesthetics of the casino floor. Show attendees were surprised to see how we can also personalize any traditional or licensed game to accommodate the decor of the casino, poker room or special event.
What was the feedback from visitors and customers?
The feedback was tremendous, with many requests from the American and the Latin American market, as well as from Europe and Asia. This was our third G2E, and the customer response to our products this year was really impressive.
What was their response to your products and new launches?
We launched several new products at G2E, including our 2011 Stock Layout Collection for table games. The 2011 collection consists of 15 new stock designs, which allow casinos quickly and affordably to reflect their individual style and unique casino brand by selecting their own layout colors and finishing the look with their logo. A priority for the majority of customers interested in table game layouts was fast production turnaround time. Customers were excited to find out that because the collection is stock, even with individual color and logo selections, we can meet their scheduling needs. Our customers were very enthusiastic about the collection and were very complementary.
Customers were also very interested in our poker room molded, wedge-shaped beverage carts, which combine modern designs with the sturdiest and most durable materials available.
Steel frames make the carts solid and sturdy, and the top is constructed of nonporous surface resistant to mold, mildew and stains. The top also features composite molded cup holders and with spill-prevention counter rims. The uniqueness of the beverage carts allowed us to secure several orders with new customers.
How did you see this edition regarding G2E 2009?
There was a marked difference this year compared to last year. There was a much higher energy throughout the entire show floor, much improved over last year. Clearly, the effect of last year’s economy is lingering, but attendees had an excitement and an optimism that was missing last year.
In your opinion, did the show demonstrate a recovery from the global crisis?
Yes, there was a slight increase from last year, both in terms of the number of attendees and their enthusiasm level.
How was this year for your company?
2010 was a great year for Rye Park Gaming: we saw a steady growth despite a slow market, and based on the response from this year’s G2E, we are very optimistic that we will have an even better 2011.
What are your plans for next year?
In 2011, we are very focused on growing our company by increasing sales, the number of employees and our manufacturing volume. We will continue our outstanding customer service, high quality products and fast turnaround times, which are the reasons we have a large base of loyal customers.
We will also be taking our products on the road globally, and we will attend ICE, G2E Asia and FADJA.