e then added: “As a veteran of all aspects of product development within the gaming industry, he brings a wealth of knowledge and experience which will be instrumental in continuing the growth of our industry-leading R&D efforts and portfolio of world-class gaming products. We look forward to welcoming Randy and his Aurora Design group to Bally.”
Hedrick previously served as Senior Vice President of Labs for International Game Technology (IGT). He left IGT 20 months ago to become President of Aurora Design, Inc., a Reno, Nev.-based design studio that develops advanced technology applications for the global gaming industry, focusing on community gaming, new product creation, and intellectual property strategies and licensing.
Five of Hedrick’s team members at Aurora Design will join him at Bally Technologies, where he will lead a team focused on integrating sophisticated applications being developed by Bally for commercial deployment throughout the gaming industry. His Reno-based team will also focus on special projects outside the scope of mainstream product development in support of Bally’s Innovation Lab, reporting to Walt Eisele, Bally’s Vice President of Technology.
“My colleagues with Aurora Design and I are excited to be joining Bally Technologies at a time when Bally is clearly solidifying its position as the undisputed leader in technological innovation for the gaming industry,” Hedrick said. “I’m enthusiastic about the opportunities that lie ahead to develop cutting-edge gaming technology that will drive customer ROI and profits to new levels.”