n the US alone, it is estimated that less than 15% of the country's 60 million poker players have ever played poker online. Online subscription poker is currently legal in a majority of States in the USA and subscribers will be restricted to consumers in those States.
This latest move is part of the company's push towards establishing media, telecom and casino partnerships in regulated and new markets which will encompass both traditional online gaming and more casual gaming models. Chiligaming does not take, and has never taken, US bets and this latest move is expected to position the company well in the event of a regulated US online poker market.
Chilipoker.fr was amongst the first wave of license-holders when the French online poker market was regulated in June 2010 and has scheduled its first post-regulation land-based casino event in Paris next month.
"We are very excited about this new dimension to our business," said Alexandre Dreyfus, CEO of Chilipoker. "Our economies of scale will help this be a strong mechanism for further growth and it will help fill the void that exists in markets where online gaming is restricted and consumers want to play poker. In markets where we operate online gaming, this new product will provide consumers with more choice."