nder this deal, both companies reinforce their commitment to delivering system-driven solutions that use Gaming Standards Association (GSA) and computing-industry protocols to enable casino operators to create a picture-in-picture-style interface on the gaming device to differentiate their slot products, regardless of the manufacturer.
“Aristocrat and Bally have very similar views of both the current and future technology needs of our gaming system customers,” said Nick Khin, President of Aristocrat America. “Both our companies have decades of systems experience, and feel it is imperative we cooperate on this important issue.”
“Our companies have worked very well together on our download-and-configuration products and in demonstrating the power of implementing the picture-in-picture-style interface with this approach,” said Bruce Rowe, Senior Vice President of Strategy and Business Development for Bally Technologies. “We will continue to cooperate on this and other initiatives that mutually benefit our customers.”
The player interface technology at the center of the two companies’ agreement is Aristocrat’s nCompass and Bally’s iVIEW Display Manager (DM). This type of technology has been approved by Gaming Laboratories International (GLI), is in the field today in multiple markets, and is backward compatible to work on older gaming machines as well as new gaming devices being purchased today.
Aristocrat and Bally are confident that their customers want this type of technology to be interoperable, highly configurable, and available on an open network, easily enabling third-party applications and ensuring that gaming operators have the freedom to create differentiated marketing and service experiences on the games they own.