International edition
October 17, 2021

This way, the firm underspins international expansion

Inspired named Harmen Brenninkmeijer as Senior VP of Strategic Market Development

(UK).- Inspired Gaming Group, the server-based gaming specialist, recently acquired and refinanced by private equity firm Vitruvian Partners, announced the appointment of Harmen Brenninkmeijer as Senior Vice President of Strategic Market Development.


armen Brenninkmeijer will be responsible for the continued expansion of Inspired’s Casino, Bingo and Virtual Sports products into growing International markets, with a particular focus on casino products in emerging gaming markets. 

Harmen Brenninkmeijer’s years of international gaming expertise is well suited to Inspired’s international growth plans. His experience in his different roles within the supply and operations side of the gaming industry and from time served as the founder and CEO of Octavian - which he established in 2001 - will stand him in excellent stead for the new internationally focused role.

Inspired has a proven record of success in the UK gaming industry and already provides its unique Open SBG software systems, terminals and Virtual Sports products in 19 other countries, managing over 50,000 terminals globally of which two thirds are server-based gaming (SBG) terminals. The innovative SBG Company counts some of the world’s largest players in the industry as customers, including Sisal, Codere, William Hill, Ladbrokes, Genting, Betfred, Gala Coral Group and bet365.

Inspired is best known for its unique server-based gaming platform called ‘Open SBG’, which allows the integration of third-party hardware and content with the platform, creating consistently high income products. The firm is also the world’s leading provider of virtual sports betting products, which generate in excess of us$ 1.6 billion in betting turnover equating to over us$ 160 million in gross win every year. 

Following Inspired's acquisition in July 2010 by Vitruvian Partners, the largest new private equity fund in Europe, the main focus for the company is on expanding its SBG technology leadership into high growth markets internationally. Inspired is a leader in the new Italian VLT market, and was the second supplier to gain Italian regulatory approval for its SBG platform. Brenninkmeijer’s role will be to lead the expansion of these new technologies and games into high growth emerging gaming markets.

Harmen Brenninkmeijer made his debut in the gaming industry in 1991 when he joined Mikohn and was given the responsibility of establishing a European presence and headquarters, before embarking upon creating a worldwide network. As a result of his leadership role within the industry he was elected as the first chairman of the European Gaming Organisation. He has a considerable amount of experience in the international casino industry, which he will be utilising in his new role at Inspired. 

Commenting on his appointment, Harmen Brenninkmeijer said: “Inspired is renowned for its innovative SBG platform and high quality products. The company is fresh, energetic and inventive, and I am looking forward to being part of that culture and helping to expand it into new markets. In addition to Italy, there are many exciting global opportunities in our industry and I am confident Inspired’s gaming products will be in high demand in these markets. With Inspired’s proven technology and products and my international expertise - it’s a guaranteed win for customers.”

Besides, Luke Alvarez, Inspired Gaming Group CEO, added: “Gaming and VLT are growing rapidly around the world. Harmen has an exceptional understanding of the gaming and casino business internationally. We are delighted he is joining the Inspired leadership team to continue the expansion of Inspired into exciting new markets.”

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