By Global Gaming Business Magazine

Bally earns four prestigious technology innovation awards

(US).- Bally Technologies announced hat it has received four awards for its innovative games and systems products by Global Gaming Business Magazine’s 2011 Gaming & Technology Awards.
2010-11-17
Reading time 1:38 min

For the third year in a row, Bally received more awards than any other company in the Gaming & Technology Awards:

 - iVIEW Display Manager (DM) with Elite Bonusing Suite – First Place for Best Customer-Service Technology.
- iDECK programmable, multi-touch button deck – First Place for Best Productivity- Enhancement Technology.
- Hot Pick video slot – Third Place for Best Slot Product.
 
Casino Enterprise Management magazine’s first-annual Hospitality Operations Technology (HOT) Awards: iVIEW DM with Elite Bonusing Suite – Best Guest Experience Enhancement Technology.
 
“We have so many innovative products on display at the Global Gaming Expo (G2E) this year, and we are delighted that these particular ones have been recognized for their innovation and are among the most exciting customer-driven games, systems, and server-based solutions that we’ll be featuring at our booth,” said Richard Haddrill, Bally’s Chief Executive Officer.  “We have received more than 30 innovation awards over the past three years, thanks to the outstanding team of world-class innovators we’ve assembled. They are simply second-to-none.”

The award-winning technology will be on display in Bally’s G2E exhibit number 1230:

The Elite Bonusing Suite, when combined with Bally’s iVIEW and iVIEW DM player-user-interfaces, creates incredible excitement on the casino floor through floor-wide bonusing events at each gaming machine. U-Spin bonusing, slot tournaments, virtual-racing events, and dynamic random bonusing are just a few of the interactive applications within the Elite Bonusing Suite.

The iDeck dramatically changes the game, replacing traditional and OLED button decks with a multi-touch interface that increases player interaction to unprecedented levels. This trailblazing technology features multiple levels of innovation, including player-selectable configuration, game-synchronized touch features, and multi-touch, skill-based gaming. The iDeck’s rugged surface is designed to resist spills, and is scratch-resistant to a MoHS 8 rating or above.

Hot Pick, the follow-on game to Bally’s award-winning Cash Spin, features the same U-Spin gesture-control play mechanic that has become a player favorite. In Hot Pick, players choose their own risk-and-reward levels by picking one of six reel symbols which determine how often they will get the U-Spin Wheel Bonus and how much they can win. A dynamic pay table means that the prizes on each wedge of the game’s giant, touch-screen wheel change depending on which reel symbol is chosen and the player’s bet level.

Over the past three years, Bally Technologies has won more than 30 awards for product innovation, as well as international awards for customer service and support and for being the most innovative gaming-technology manufacturer.

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