International edition
September 24, 2021

The event concludes tomorrow

G2E celebrated yesterday its 10th anniversary in Las Vegas

(US, exclusive The most traditional event of the gaming industry started its 10th edition yesterday, with a great number of public and the presence of all the leading companies worldwide. G2E opened its doors yesterday with the traditional ribbon cut, to inaugurate the first day of the event, in its last year in Las Vegas Convention Center facilities. A bit smaller in square metres, the event kept its profile as business center of a sector in which all the members of the industry said present.


lobal Gaming Expo continues today with more than 520 exhibitors, including 87 international exhibitors from 25 different countries, offering an inside look at the latest gaming innovations, and 435 speakers featured in 130 conference sessions dedicated to every sector of the industry. Some of the most important activities includes:

On the second day of G2E 2010 a collection of gaming industry luminaries will share their unique viewpoints on the last 10 years, a decade that has substantially shaped the industry we know today, as well as discuss exactly where they believe the industry is heading. Moderated by Jon Ralston, host of the popular Las Vegas public affairs program, “Face to Face with Jon Ralston,” the State of the Industry will run between 10:30-11:30 a.m.

The panel of will include Burton M. Cohen, director of MGM Resorts; Frank J. Fahrenkopf Jr., president and CEO of the American Gaming Association; Len Ainsworth, chairman of Ainsworth Game Technology; and Steven P. Perskie, former chairman of the New Jersey Casino Control Commission.

The panel discussion will be directly preceded by the posthumous induction of Tim Parrott, former CEO of ShuffleMaster, into the Gaming Hall of Fame. 

Playboy Playmates Juliette Fretté and Tyran Richard will be signing autographs at Bally Technologies’ booth from 11 a.m. to 1:30 p.m., and then making a special appearance from 3:30 to 5 p.m.

The AGA Gaming Voice Awards will recognize those responsible for the most notable achievements in advertising, marketing, and financial and corporate communications in the gaming entertainment industry. AGA President and CEO, Frank J. Fahrenkopf, will serve as master of ceremonies for the event.

This year, Daniel Heneghan, Public Information Officer for the New Jersey Casino Control Commission (NJCCC), will be honored with a Lifetime Achievement Award in Gaming Communications for his services to the Atlantic City gaming industry. Additionally, there will be 15 other categories, including three new categories created to best reflect the emerging trends of social media, mobile marketing and digital direct marketing. 

This event will take place between noon and 1:30 p.m. in room N212.

On the other hand, the annual G2E Future Watch survey was released yesterday during the first day of the Global Gaming Expo.

More than three-quarters of experts agree that innovations in casino marketing during the past 10 to 15 years have forever changed how gaming companies communicate with their customers, and 95 percent expect the sector to undergo even more dramatic changes in the coming decade.

In addition, nearly half (49 percent) of the casino marketing executives interviewed say their companies currently rely at least somewhat on social networking or social media tools to stay connected with customers. They unanimously (100 percent) agree that the use of social media will increase tremendously during the next five to 10 years.

These are among the notable findings included in the ninth edition of the G2E Future Watch Series, an original research product that investigates the most significant developments within the global gaming industry. In this year’s installment, 44 casino marketing executives share their perspectives on this vital segment of the industry.

“Current casino marketing activities bear very little resemblance to what was commonplace 20 or 30 years ago,” says Frank J. Fahrenkopf Jr., president and CEO of the American Gaming Association. “This year’s edition of the Future Watch Series demonstrates that, just as gaming machines have evolved rapidly in recent years to keep pace with consumer demand, casino marketing programs also have significantly changed in order to attract new customers and keep existing gaming patrons coming back.”

Nearly half (47 percent) of survey takers indicate that spending on traditional forms of advertising is likely to decrease going forward. Also, more than four-in-10 (41 percent) think direct mail will “doubtfully” (43 percent) or “definitely not” (7 percent) be a key component of future casino marketing programs. In fact, 55 percent anticipate that, within the next decade, the U.S. gaming industry will transition almost exclusively to paperless marketing.

For today’s activities, the show hours are the following:

Wednesday, Nov. 17  10 a.m. – 5 p.m.
Thursday, Nov. 18  10 a.m. – 3 p.m.

(Located in the North Hall)
Wednesday, Nov. 17  10 a.m. – 5 p.m.
Thursday, Nov. 18  10 a.m. – 3 p.m.
Wednesday, Nov. 17  8:30 a.m. - 12:45 p.m. & 2:00 - 4:15 p.m.
Thursday, Nov. 18  8:30 a.m. - 12:45 p.m.

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