Darek Borowiec heads up the new Mexican subsidiary. He is well acquainted with the Mexican market and way of life. He explains, “As you’d expect, the Mexican mentality is unique in its own way. Mexicans expect local service. They want to know that their contact is close by. Naturally we respect such a demand and together with the great feedback from our Pinnacle slots, it has been a natural step to establish a local presence”.
The Pinnacle slots with great games packages caused a real stir at the ELA exhibition. Johannes Weissengruber, founder and CEO of APEX gaming, continues, “We have a great track record behind us and we were confident of having a successful ELA show due to the feedback from our customers far and wide on the new Pinnacle cabinet and games packages. The Mexican market has welcomed APEX gaming and we are responding this welcome with our new office. This sends out a strong message to the market – that APEX gaming solutions belong to the Mexican gaming environment and that APEX gaming is 100% committed to our Mexican customers”.