t Booth number 2221, GCA will demonstrate its proprietary marketing and business intelligence tool, Casino Share Intelligence (CSI), which is a Web-based data analysis platform providing fast, detailed access to "share" trends in a subscriber's market through a secure internet dashboard. CSI provides gaming operators with a unique method of evaluating the success of existing and future marketing strategies by better understanding the gaming habits of its patrons. CSI also provides weekly trended market reports, including, market share, wallet share, patron share, and the top patron module, a proprietary diagnostic tool that enables gaming operators to proactively take action before a patron defection occurs.
GCA will be hosting the "GCA Vault" at Booth number 2719, an invite-only, private viewing booth where GCA will unveil the first significant innovation arising from the combination of its core products and its newly acquired Western Money Systems products.
Scott Betts, GCA's president and CEO stated, "We are very excited to demonstrate the power and advantage that we believe Casino Share Intelligence will provide to a casino operator's marketing and finance departments. Additionally, we believe that the product innovations that we have been able to develop as a result of our acquisition of Western Money Systems will be very well received by casino management and is simply 'must see' technology."
GCA will also showcase its suite of cash access solutions, including QuikTicket, which will allow casino patrons to have the choice of receiving either cash or a slot ticket when completing ATM transactions. Also on display will be GCA's QCP Xpress technology, which will provide for the processing of a GCA cash access transaction through a state-of-the-art identification reader and for the electronic deposit and settlement of the transaction.
Said Betts, "Our objective is to provide the gaming operator with a suite of services that collectively reduce cash handling expenses, improve security for both the gaming operator and the patron and provide the patron the most efficient method of funding their in-casino activities."