he forthcoming Green Paper on Online Gambling announced by EU Commissioner Michel Barnier, ongoing regulatory changes in several European jurisdictions allowing casino operators to seek online gaming licenses, the continuing struggle with the effects of the recession on customers’ spend and new casino design are amongst the top issues to be discussed at this annual event.
ICC’s convenient co-location with the world’s largest gaming exhibition, ICE Totally Gaming in London, and the full endorsement and partnership with the ECA guarantees the presence of high-level decision-makers, CEOs representing all major casino operators and suppliers in Europe and globally.
Ron Goudsmit, ECA Chairman, comments: “The ICC offers a dedicated platform for ECA members and the broader international casino community to exchange views on the most pressing challenges facing the industry. This event will once again bring together industry leaders, European regulators and tech experts for top level strategic and regulatory discussions and networking opportunities, to pave the way for building a sustainable future for the casino industry in Europe and beyond.”
Setting the scene for the discussions, ICC 2011 will open with the CEO MegaDebate, featuring CEOs of Casinos Austria International, Spielbank SH GmGH, Olympic Entertainment and Svenska Spel’s Casino Cosmopol who will give their frank views on gambling regulations, casinos’ response to recession, CSR, innovations and new platforms for better customer acquisitions, including mobile and internet.
With Member States creating licensing regimes for new forms of gaming, including internet gaming and VLTs, recent ECJ rulings re-confirming Member State competence, politicians discussing common approaches in the Council Working Group as well as the Green Paper proposal by the European Commission, regulatory questions will take the centre stage. The invited representatives of the regulatory bodies from France, Belgium, Hungary, Denmark and Germany will be available to explain their plans and requirements giving the ICC attendees a head start for potential launches or implementations of new technologies.
Recognising the industry’s need to innovate, CEOs of Partouche Interactive, Sisal, Lottomatica Gaming Division and Evolution Gaming will explore the newest trends in technology and marketing, with particular focus on internet gaming and VLTs, both of which experience regulatory changes, allowing casinos to expand the reach of their brand and customer base. The Casino Gran Madrid case study on the launch of an online gaming arm of the land-based operation will illustrate how casinos can specifically harness the power of their brand online and address the challenge of customer cannibalisation and competition against global brands. Another case study by Brussels-based Viage Entertainment Center will present the business rationale of implementing the Las Vegas style gaming in Europe.
With the ICC format inclusive of interactive panel discussions and dedicated Q&A sessions after each panel, the conference will provide an opportunity to all delegates to find answers to their most urgent and specific questions. With plenty of networking time during the conference and at the subsequent evening reception, ICC 2011 promises to be an excellent start for continuing discussions during the following days at ICE Totally Gaming.
The 3rd International Casino Conference will take place on 24 January in West Brompton Conference Centre in London. More information and registration available on www.icetotallygaming.com.