International edition
September 24, 2021

Jon Lancaster

WMS names Executive Director of Sales, International

(US).- WMS Gaming announced that Jon Lancaster has been named Executive Director of Sales, International. Lancaster, whose appointment is effective immediately, will report directly to Sebastian Salat, President International of WMS.


s Executive Director of Sales, International, Lancaster will be responsible for leading WMS International’s sales team and for identifying and developing strategies to grow WMS’ penetration of international markets with increased placements of the company’s innovative gaming technology products.  He will also work closely with customers across WMS’ international markets to ensure the Company addresses their market-specific needs with appropriate products and gaming technology solutions.

Jon Lancaster brings a distinguished 17-year track record of gaming industry success to his new role, including the last 13 years as Sales Director for Atronic International Group.  At Atronic, he established a sales team and distribution network across Europe, Asia and Africa that facilitated Atronic’s entry into over 40 countries.

He was also instrumental in the successful introduction of several new products to various global gaming markets.  Prior to his time at Atronic, Lancaster served as Business Development Manager for Amusement Trades Exhibitions and as Sales Manager for World’s Fair. 

Sebastian Salat commented, “Jon brings to WMS a significant history of accomplishments and broad expertise in all the international markets we currently serve.  He possesses the perfect skill sets to help further our penetration of existing markets as well as to aid our successful entry into new international markets as we continue to introduce a growing range of innovative products that address the market-specific needs of our customers.  We are delighted to welcome Jon to the team and look forward to the benefits he will bring to our international sales efforts, beginning with his participation at the Global Gaming Expo in Las Vegas, Nevada later this month.”

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