s part of a three-year contract Evolution will supply a third dedicated Blackjack table to Betsson, which follows the successful introduction of two dedicated Blackjack tables by the Swedish owned Malta-based Group just three months ago.
Betsson Group, which includes the CasinoEuro brand, is one of the world’s largest gaming operators with a heavy focus on casino business. The deal allows Betsson Group to strengthen its online brand as when customers now choose to play Blackjack, these live games take place on Betsson-branded tables with live dealers, real cards and live interaction with the dealer and fellow players. These dedicated tables will be available to the Group’s customers via its multi-lingual, multi-currency site www.betsson.com.
Magnus Silfverberg, CEO of Betsson Malta Ltd, commented: “Live casino gaming delivered in high quality and in real-time over the Internet is an important part of Betsson’s strategy to grow its casino business. We are delighted to have strengthened our relationship with Evolution, who we recognise as a market leader in this area. The dedicated, customised tables from Evolution will be instrumental in helping us drive player loyalty, customer retention and revenue growth.”
Fredrik Osterberg, Sales Director at Evolution, added: “Betsson Group believes in giving its customers extended choice while maintaining and building on the quality of its brands. Evolution’s technologies and dedicated TV studios allow us to offer customers a polished, professional and personalised Live offering, which is as close as the Internet can offer to the genuine casino experience. Players feel very comfortable in these dedicated, branded environments, with real cards, real dealing, live interaction with other players and their own croupier, and the ability to be part of the real-time psychological battle that is such a vital part of casino games.”