International edition
June 24, 2021

Its 20 participants collectively operate 68 gaming venues with 113,000 slots or equivalent devices

Gaming Roth released its quarterly slot survey for September 2010 quarter

(US).- Roth recently conducted its 4th proprietary slot survey which is designed to track North America slot machine purchasing & market share trends. Its 20 survey participants collectively operate 68 gaming venues with 113,000 slot machines or equivalent devices, representing 11.8% of the total North America install base of slot machines.


ey summary findings of the survey are provided below:

Konami's gains accelerate. Its market share gains likely accelerated in the September'10 quarter coming in at an expected 18% ship share gaining +15% pts on its existing footprint of previously sold games and +6% pts on its trailing twelve month ship share.The company's Podium platform continues to do very well leading to increased replacement sales.

WMS remains strong. According to our survey WMS should put up another strong quarter with an expected ship share of 25%, which was +11% pts higher than its existing footprint of previously sold games and roughly even with its trailing twelve month ship share. The company's BBxD cabinet is doing very well on initial installs and the company continues to sell a decent amount of BB2 product.

Bally expands lease base. The firm did well in the leased segment gaining +13% pts of market share in the premium category and +29% pts in total leased units. Gains came from strong Cash Spin placements and Maryland VLT installs. Roth survey suggests Bally's ship share dipped to 12% in the quarter, which is -3% pts lower than its existing footprint and -5% pts lower than its ttm ship share.

IGT & Aristocrat mixed. IGT achieved ship share of 29% in the quarter, which was -24% points below its existing footprint and -2% pts below its ttm ship share. IGT's leased share remained relatively stable. Besides, the survey implies an expected ship share of 12% for Aristocrat, which is roughly in-line with its existing footprint and ttm avg although participants removed premium leased units while all other competitors gained ground.

Top performing titles. IGT's Sex and the City title claimed the most Top 3 votes in this quarter's survey while WMS's Wizard of Oz remains strong in the 2nd position tied with Bally's new Cash Spin title. We note IGT's Wheel of Fortune dropped to 4th place while Konami has started to climb the charts with its Beat the Field and Advantage Revolution titles.

Replacement demand expectations. Our 20 survey participants are currently on schedule to replace an average of 5.9% of the slot machines on their casino floors in CY10 and expect to replace 6.4% of the games in CY11. The results from this question are roughly in line with Roth’s current North America replacement forecast for CY10 & CY11 of 51k games (5.4% replacement) and 55k games (5.7% replacement), respectively.

Bally dominates Systems. The vast majority of our survey participants utilize a Bally slot mgt system with the next largest provider being IGT. Also, we note 47% of survey participants plan to invest in systems technology over the next twelve months including the upgrade an existing slot mgt system, switch to a new provider, and/or purchase an add-on system product.

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