This is a thrilling and unprecedented milestone for us all," said Ron Rivera, IGT senior vice president of North America sales. "The Otoe Missouria tribe is the first operator in Oklahoma to experience sbX. They're also the first to benefit from full integration with IGT Advantage across all four properties for superior player marketing, casino management and so much more."
"When it came down to selecting a systems partner, we chose IGT for one reason above the rest: technology," said John Shotton, chairman of the Otoe Missouria tribe. "Only IGT could offer us the flexibility and control we need to bring our players a more dynamic and personalized experience."
A new expansion area at First Council Casino in Newkirk, Oklahonma, will exclusively showcase 150 new sbX-connected games with Service Window. This award-winning feature provides a unique player experience with a menu of applications that the operator can customize, including Bonusing, player account information, guest services and more. Approximately 500 games across all four properties will offer this player display.
"This centerpiece at First Council will elevate the player experience in Oklahoma," said Shotton. "Together with IGT Advantage, sbX gives us the tools we need to gain a competitive edge. This solution really raises the bar for us in terms of communicating with our players, and being able to give them the games and services they want, right at the slot machine."
The IGT and Otoe Missouria agreement also includes several award-winning Advantage Bonusing applications, including Xtra Credit, Point Play, Carded Lucky Coin and Random Riches – plus more than 300 of IGT's Class III participation machines.
sbX continues to gain momentum in the field with this latest install, with the added innovation of full integration with IGT Advantage. As the industry's first GSA-compliant server-based solution, sbX is designed to operate on a floor-wide network, connecting multiple manufacturers' games to create a seamless experience for the player and a more cost-effective floor management solution for operators.
The Otoe Missouria tribe joins a growing roster of customers who are gaining a competitive edge with IGT's server-based system. sbX is currently installed at ARIA at CityCenter and Monte Carlo Resort and Casino, and it will be installed at The Cosmopolitan of Las Vegas.
Also in the United States, the sbX Tier One package is currently installed at Ameristar St. Charles Casino Resort, Akwesasne Mohawk Casino, Barona Resort and Casino, Colusa Casino, FireKeepers Casino, MGM Grand Detroit, Motor City Casino Hotel, IP Biloxi Casino Resort and The Orleans Hotel and Casino. And on an international scale, sbX is installed at Casino d'Evian in France and Grand Casino Helsinki in Finland, as well as Casino de la Vallee and Casino di Venezia in Italy.
IGT Advantage is a suite of systems products that provide casinos with advanced Bonusing, ticketing and cashless solutions as well as other powerful casino management tools. The solution is built on a modern architecture, and is suitable for a range of casino sizes – everything from a single site, to multi-site casinos, to large-scale enterprises around the world.