International edition
October 17, 2021

It is focused on the Irish market

Parlay announces the launch of BoBoBingo

(Ireland).- Parlay Entertainment announced the recent launch of BoBoBingo on the Parlay Game Services (PGS) network. BoBoBingo is the online bingo and soft gaming brand of Dedsert Limited.


edsert adds Parlay’s bingo to its full line of online gaming offerings. “Dedsert are delighted to partner with Parlay as a network partner and value-added reseller,” Co-founder Gary Hunter said.

“The Dedsert management team have many years experience in the telecoms and direct marketing sector and look forward to blending this experience with Parlay in the bingo and gambling world.  We will be forging new partnerships and developing novel and innovative ways to bring new players onto the network.”

“We are very excited to have Dedsert bring their marketing and B2B expertise into the PGS network,” said Perry Malone, CTO and Co-founder of Parlay.  “They have an enviable track record of innovation in the telecoms sector, especially in the convergence of SMS and online.  We look forward to a close partnership where Dedsert will give us an additional dimension through their added-value offerings.”

BoBoBingo has launched initially in English and is focused on the Irish market.  Future expansion into other European markets will follow.

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