2E also revealed that this year's Advanced Gaming Institute will include a Capstone Session on generational marketing that will serve as the culmination of a day of in-depth gaming education.
New for G2E 2010, and exclusive for conference attendees, is a keynote address by Loveman, a former Harvard Business School professor and current head of Harrah's, titled "The Stockholm Syndrome: Why Addressing the Misinformation that Plagues Gaming is our Top Priority." Loveman's keynote address will be held on Wednesday, Nov. 17 from 2 p.m. to 3 p.m. in Room N250.
"It's quite an honor to have Gary Loveman offer the G2E 2010 conference keynote address on an issue that is so vital to preserving the future of gaming," said Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA). "He is known as one of the smartest men in the gaming community, and his insights into where the industry should be going will be valuable for anyone working in our industry."
Additionally, G2E 2010 will offer an Advanced Gaming Institute Capstone Session titled "The Next Generation: Marketing to All Ages" on Monday, Nov. 15 from 3 p.m. to 5 p.m. in Room N110. During this high profile session, Chuck Underwood, founder and principal of The Generational Imperative, Inc. will examine the unique core values that influence each generation's consumer decisions, careers and lifestyle preferences. The session also will address the powerful influence of generational dynamics and give attendees a clear understanding of how to market to customers better and manage and motivate staff more effectively.
"As an event created by the industry and for the industry, we are committed to providing an exciting lineup of innovative education experiences for gaming professionals to expand their knowledge and maximize their return on investment," said Fahrenkopf.
G2E will celebrate its 10th anniversary in 2010, and in keeping with its theme, "The New Casino: Operating at Maximum Efficiency for Today's World," conference content has been developed to provide practical advice for effectively operating in the current economic climate. G2E is the premier trade show and conference event for the international gaming entertainment industry and will take place Nov. 16-18 at the Las Vegas Convention Center, with the Advanced Gaming Institute, iGaming Congress at G2E, Security & Surveillance Institute at G2E and the Leadership Academy taking place on Nov. 15.