International edition
September 20, 2021

To offer graphically advanced virtual sports betting and gaming products

Inspired signed two new online deals for virtual gaming content

(UK).- Inspired Gaming Group announced it has signed two three year online deals with Victor Chandler and Paddy Power for its popular virtual racing products. Both bookmakers are taking advantage of Inspired’s full range of virtual games, which includes horse racing, greyhound racing, speedway, motor racing and football.


nspired has recently been acquired and refinanced by leading private equity firm, Vitruvian Partners and is focusing on a new period of growth across all divisions with the backing of the billion Euro fund. It has been a successful sales period for the virtual gaming division in particular with the Paddy Power and Victor Chandler deals following a string of new land-based and online deals including Bet365, Fortuna and Betfred.

In addition, the division has had a busy past year developing enhanced features such as weather variants and improved motion graphics for a number of the products including horse racing and greyhound racing, which are available with the Virtual Platinum package.

Inspired is the creator of the world’s most successful and graphically advanced virtual sports betting and gaming products which generate in excess of us$ 1.54 billion in betting turnover every year. This equates to over us$ 154 million in gross win.

At the heart of Inspired’s virtual gaming products is unique proprietary software including high-end 3D visual graphic systems created by a BAFTA award-winning visual effects team. Each product is driven by a unique artificial intelligence (AI) engine, with real world action derived from the most technically advanced motion capture techniques, providing unrivalled realism and a rewarding experience for the end user.

“It’s been a great year for our Inspired virtual division; having proven the quality of the product and return on investment with UK bookmakers, we are now rapidly expanding our business with European bookmakers, who are keen to take advantage of the popularity of virtual sports betting. Providing our cool, sharp racing products to more of the biggest players in the online space, such as Victor Chandler and Paddy Power, is the natural next step for a product that is extremely popular with consumers,” says Steve Rogers, MD of Inspired’s virtual gaming division.

“We’re not resting on our laurels, however, and we’ve got some more exciting business opportunities and impressive new features coming soon. As well as our virtual racing products being such high quality, it’s the flexibility of the system and the impressive incomes that makes it so popular with online sportsbooks, bookmakers and casino operators alike.”

“Inspired has a proven track record, and they cover a range of sports giving us variety and the customers’ choice”, says Mike Phelan, Product Manager at Paddy Power. “Our customers demand the best product from Paddy Power, and being able to offer a high quality virtual sports experience helps us to meet that demand. We believe Inspired offers first class virtual sports product and we expect our customers will respond positively to the launch of Inspired content on”.

Michael Carlton, CEO of Victor Chandler says: “We are very pleased to be working with Inspired, their unique and varied products will undoubtedly prove to be very popular with our customers. Online sports betting continues to grow and we see this deal with Inspired as an important part of our offering going forwards.”

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