etfair launched in 2000 and runs a sophisticated affiliate marketing programme as part of its business. Its new agreement with EntroPay maintains its position at the forefront of the industry, enabling Betfair affiliates to avoid the delays associated with the lengthy processing of cross border payments and wire transfers and instead receive funds immediately into their account.
Through EntroPay, Betfair will be able to make large numbers of payments in real-time to its global affiliate network with a complete online real-time audit trail for each individual transaction. EntroPay’s virtual prepaid solution is fully integrated into NetRefer’s state-of-the-art affiliate management software platform, allowing Betfair to monitor the success of its affiliate programme and track commissions that are owed to affiliates.
This agreement is the latest in a line of deals secured by EntroPay which works with most of the world’s top 50 largest gaming companies. Alex Mifsud, CEO of EntroPay, said: “Partnering with global organisations such as Betfair is testament to the continuing growth of our company and our established footprint in the gaming sector. In June alone, a record breaking number of new users signed up to EntroPay. This success enables us to continue to prioritise innovation and product excellence. As a result, we expect our programming team to grow threefold by the end of the year and we are also on track to grow our customer base more than in any previous year of operation.”