nder the terms of the license agreement, Betfair will benefit from a range of software services provided by Playtech, including its leading casino offering, and bingo software via the Betfair TV platform. Betfair is already established as a significant online gaming operator having created a multi-million Euro revenue business that stretches around the globe.
Playtech will become the exclusive software provider for Betfair's new download casino product expanding the gaming options available to Betfair's customers via a solution fully integrated with Betfair' betting exchange.
Mor Weizer, Chief Executive Officer of Playtech, commented: "We welcome Betfair to our licensee network and are excited to be working with such a like-minded business which revolutionised the gaming industry. Betfair's decision to enter into this licence agreement with Playtech is a significant endorsement of Playtech's market leading gaming products and this partnership exemplifies our strategy of rapidly expanding our licensee base with tier one operators across all markets."
Niall Wass, Managing Director of Betfair International, said: "We chose Playtech because, like us, it is the market leader in its industry, producing software which is at the cutting edge of gaming technology. They are the natural partner of choice to support the expansion of our product offering and we look forward to working with their development team to provide exciting and innovative new gaming experiences for our customers."