International edition
September 26, 2020

Interbrand Gaming to represent ECP in the UK, Europe, South America and US

Elite Casino Products and Interbrand Gaming develop strategic partnership

(US).- Elite Casino Products has recently developed a strategic alliance with John Malin, CEO of Interbrand Gaming, to promote the company’s line of slot machine products. Interbrand Gaming will be representing Elite Casino Products (ECP) in the United Kingdom, Europe, South America and United States.

A

t a recent interview, ECP and Interbrand executives outlined the advantages of the alliance, “We are pleased to have the opportunity to work with John Malin and Interbrand,” states Scott Irving, Managing Director of ECP. “John brings a great wealth of industry knowledge and years of sales experience that will expand the reach of ECP in the worldwide market.”

“And to compliment that,” John Malin commented, “Interbrand Gaming’s core business strategy is to work in partnership with innovative, gaming suppliers who can offer OEM’s quality components that are tailored to meet specific and often bespoke requirements. The addition of ECP to the Interbrand Gaming portfolio enforces this ethos.”

Elite Casino Products is a manufacturer of high quality electro-mechanical products and assemblies, specializing in gaming applications. The company’s standard product lines include slot machine cabinets, bases, top boxes, and toppers. From concept development to production, ECP assists clients with innovative engineering design and custom assemblies for a variety of slot products.

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