Recognized as one the world's biggest independent bookmakers with over 750 shops in the UK, Betfred will enhance their established online betting and gaming business at betfred.com with WagerWorks games. Betfred will access the games via WagerWorks platform partner, Finsoft.
In line with its strategy to expand its range of branded games, Betfred will add some of WagerWorks most successful and popular brands to its game portfolio. The initial four titles selected for the Betfred Games tab will include Cleopatra, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune Hollywood Edition.
Commenting on the agreement, Oliver Lofthouse, Director and General Manager at WagerWorks said, “I am delighted that Betfred have chosen to include WagerWorks titles as part of their online games development strategy. As a key operator with a long established reputation for value and customer satisfaction, this agreement allows them to leverage the best games in the market and further extends our relationship with Finsoft, part of the Gtech group of companies. I am confident that WagerWorks games will add incremental value to Betfred and continue to give their players best of breed game content.”
Nick Mounteer, Operations Director for Betfred Online said “Our overall aim at betfred.com is to continuously update our games portfolio in order to keep our players happy and playing for longer; the decision to integrate WagerWorks games was, in that respect, an easy one. WagerWorks are widely regarded as one of the top games suppliers in the market and it makes perfect strategic sense to utilise their availability via the Finsoft platform.”